Course Code: BBA 1201
Course Title: Introduction to Business
Credit: 3
Objectives of the Course:
To provide students with an insight as to how a business is managed along with many factors that determine a company’s success including different form of Business, marketing, operations, finance and leadership, to name a few.
Course Description:
The Foundations of Business: Introduction to economics, Perfect Competition and Supply and Demand, Monopolistic Competition, Oligopoly, and Monopoly, Measuring the Health of the Economy; Business Ethics and Social Responsibility: The Individual Approach to Ethics, Identifying Ethical Issues, The Organizational Approach to Ethics, Corporate Social Responsibility, Environmentalism, Stages of Corporate Responsibility; Business in a Global Environment: The Globalization of Business, Opportunities in International Business, The Global Business Environment; Selecting a Form of Business Ownership: Factors to Consider, Sole Proprietorship, Partnership, Corporation, Other Types of Business Ownership, Mergers and Acquisitions; The Challenges of Starting; Managing for Business Success: Planning, Organizing, Directing, Controlling, Managerial Skills; Recruiting, Motivating, and Keeping Quality Employees: Human Resource Management, Developing Employees, Motivating Employees; Marketing: Providing Value to Customers, definition of Marketing, The Marketing Mix, Pricing a Product, Placing a Product, Promoting a Product, The Product Life Cycle, The Marketing Environment; Product Design and Development: Introduction, What, Where Do Product Ideas Come From?. Identifying Business Opportunities, Forecasting Demand, Breakeven Analysis, Product Development; Operations Management in Manufacturing and Service Industries: Operations Management in Manufacturing, Facility Layouts, Managing the Production Process in a Manufacturing Company; The Role of Accounting in Business; Managing Financial Resources: The Functions of Money, Financial Institutions, The Role of the Financial Manager, Understanding Securities Markets; Managing Information and Technology; The Legal and Regulatory Environment of Business.
Books Recommended:
- Introduction to Business by Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt.
- Introduction to Business by Heidi M. Neck, Christopher P. Neck. Emma L. Murray, First Edition.
- Introduction to Business by A.T.M. Faizul Haque, Md. Liton Ali. Publisher: Abir Publications.
